Social Media Marketing

About the Workshop

This course equips you with critical content creation and management skills. How to create effective social media posts and how to create a strong brand to help you build a social media presence. This includes setting up a content calendar, managing and moderating your posts, analysing data for insights, iteration, and how to increase post effectiveness.

Learning Objectives

Upon completion of workshop participants will be able to:

• How to establish and manage a social media presence

• How to create a brand, tone, and voice for a social media presence

• How to manage a content calendar for a social media presence

• How to evaluate the performance of content on social media and how to iterate on that performance

Target Audience

Learners do not need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course (Introduction to Social Media Marketing) in this program

Topics Covered

1. Establish your presence

a. Establishing a presence on Facebook

b. Establishing a presence on Instagram

c. What is a brand, and why you need one?

d. The EPIC Brand Framework

2. Social Media Content

a. The role of Content in social media

b. Anatomy of a social media post

c. Anatomy of Facebook post

d. Anatomy of an Instagram post

e. The role of Text in posts

f. The role of Images in posts

3. Social Media Content Management

a. Identify what to post

b. Topics to post about

c. Using Storyboards to plan your content

d. Creating Storyboard

e. What makes your content Viral?

f. Using a content calendar

g. Creating a content calendar

h. Repurposing Content

i. Auditing Content

j. Building a Following on Social Media

k. Interacting and Moderating on Social Media

l. Managing Your Social Media Presence

4. Evaluation and Measuring

a. Measure What Matters

b. Facebook Page Insights

c. Instagram Insights

d. Iterating on Your Content Calendar

e. Evaluate Your Efforts

Methodology

• Learning Concepts/Presentations

• Group Activities and Discussions

• Tips and Tools

• Individual and Team Exercises

• Role Plays/Case Studies

• Educational Videos

• Action Plan to ensure Application of the Learning

• Practice Quiz after each topic

Duration: 12 hours