Transformation and Leadership Partner
At Key To Success, we empower organizations and leaders to unlock their highest potential. Founded on a commitment to excellence, impact, and meaningful transformation, we partner with companies across the region to build stronger cultures, elevate leadership capabilities, and drive sustainable performance.
We believe that true transformation begins with people. Our approach blends strategic insight, human-centered design, and experiential learning to create long-lasting change that reshapes how teams think, collaborate, and lead.
Over the years, we have supported executives, leaders, and organizations across diverse sectors—guiding them through growth, alignment, and organizational renewal. Our programs, workshops, and interventions are meticulously crafted to equip people with the mindsets and tools they need to thrive in an ever-evolving world.
What sets us apart is not only our expertise, but our values: authenticity, excellence, and a deep commitment to helping every client achieve measurable results. We don’t just deliver programs—we build journeys, igniting clarity, confidence, and capability at every level.
At Key To Success, we don’t create followers.
We develop leaders who transform their organizations.
Our History
Key To Success is a Dubai-based People and Organization Development firm, founded by industry experts with over 25 years of experience in Training, Consulting, Talent Acquisition, and a wide range of Psychometric Assessments, including Personality, Cognitive, and Occupational Interest tools.
We help organizations grow by aligning people potential with business performance. Our work goes beyond transactions—we believe in building lasting partnerships based on trust, impact, and shared goals. Whether supporting teams through transformation or developing leadership capabilities, we tailor every solution to deliver measurable results and long-term value.
At Key To Success, we are not just service providers—we are your partners in excellence.
Our Mission
Empowering People. Enabling Organizations. Driving Growth.
Our Vision
To be the trusted advisor for organizations driving transformation—through leadership development, cultural alignment, and organizational resilience.
Our Values
- Commitment
We are dedicated to delivering excellence in everything we do, consistently going the extra mile to create lasting value for our clients and partners.
- Transparency
We believe in open, honest communication and building trust through clarity, accountability and integrity.
- Customer Focus
Our clients are at the heart of our work. We listen actively, respond with care, and tailor solutions to meet their unique needs and goals.
- Solution Orientation
We approach every challenge with a forward-thinking mindset—seeking practical, results-driven solutions that make a real difference.
- Ethics
We uphold the highest standards of professional and personal conduct, guided by respect, fairness, and responsibility in all our relationships.
Our Team
Meet the talented individuals who make our company great.
Dr. Jasmine Kamal Addin
Facilitator and Subject Expert
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Dr. Faisal Moussely
Facilitator and Subject Expert
Basem Shahin
Facilitator and Subject Expert
Why Choose Us
Discover the advantages of working with our experienced team
With years of regional and international experience, we bring advanced methodologies, strategic thinking, and hands-on know-how that elevate the capabilities of teams and leaders.
Every organization is unique. We customize every program, from leadership development to talent assessment, based on your culture, objectives, and long-term vision.
As an Authorized Partner for Great People Inside in the MENA region, we offer world-class assessment solutions that are scientifically validated, reliable, and aligned with global best practices.
Our work doesn’t end with delivery. We ensure outcomes are implemented, reinforced, and translated into real performance improvement across your organization.
Our facilitators, consultants, and specialists bring over a decade of hands-on experience in leadership, soft skills, technical training, and organizational development.
We proudly serve organizations across the UAE, KSA, Iraq, Kurdistan, and Syria—bringing consistent quality, cultural understanding, and on-ground expertise.
We are committed to transparency, ethics, and excellence. When you partner with Key To Success, you gain more than a service provider, you gain a dedicated ally in your organization’s growth and transformation.