
Proposal Writing
Proposal Writing
About the workshop
This workshop will teach you the most efficient process to plan and organize a business proposal. It also explains how to hone language and tone to make your service, product, or solution more compelling to the client.
This is a practical workshop where you will plan and write an actual work proposal with instructor review and guidance.
Learning Objectives
Upon completion of workshop participants will be able to:
• Employ an efficient process for planning and organizing information and ideas
• Persuasively document the competence, skill, and solutions the company offers
• Format and organize proposals logically
• Express clear deliverables and present fees favorably
• Write with engaging, succinct, and correct language
• Spend 25% less time on each proposal and ensure consistent quality
Target Audience
This workshop is a great fit for individuals or teams who:
• Write new business proposals or respond to RFPs
• Are responsible for sales or marketing
• Are new to writing proposals
• Want to elevate the skills of experienced proposal writers
• Need to save time and frustration when writing proposals
• Write proposals collaboratively and need to streamline that process
• Review proposals before submission
Topics Covered
1. Introduction to professional Writing
a. The Process of Writing
i. Plan
ii. Write
iii. Design
iv. Editing and Proofreading
2. The optimal proposal writing process
a. Writing efficiently
b. Meeting reader needs
c. Providing relevant and persuasive content
d. Eliciting a positive business response.
3. Language and style
How to write a proposal that is:
a. A pleasure to read
b. Formatted persuasively
c. Easy to understand.
4. Practical exercise.
Plan, write, and edit an actual work proposal, with instructor feedback.
Duration: 3 hours


