Professional Business Writing

About the Workshop

Business Writing Communication workshop focuses on building effective business communication skills, through training in the use of the most successful and effective strategies to reach the stage of mastering writing communication skills. This program is important for anyone who wants to develop effective writing communication skills, especially in the business environment, in order to maximize the benefit of the communication.

The program also aims to provide trainees with the best practices and professional skills necessary to rise to the highest international standards of quality in the writing skills.

Learning Objectives

This program provides the trainees with the most important tips and principles that help to achieve a successful and effective communication in writing, and refines their skills by introducing them to the latest methodologies that allow them to reach the most of their capabilities.

At the end of this program, the trainee will be able to:

• Define what is meant by Business Writing communication.

• Conclude the foundations of professional written communication.

• Infer the basic requirements for effective written communication.

• Describe the basic elements of writing official letters at work.

• Explain the importance of target audience analysis in achieving effective written communication.

• Identify key elements of message structure in a typical manner.

• Evaluate the role of written communication.

• Conclude the advantages of effective written communication.

• Formulate creative persuasive writing.

Target Audience

This workshop is recommended for business leaders, senior executives, managers, supervisors, front-liners and anyone who wishes to specialize in the business writing communication - Business segment.

Topics Covered

1. Structuring Business Communication

a. Communication Basics

b. Defining your Message

c. Analyse your Audience

d. Structuring your Message

2. Developing a Business Writing Style

a. Roles of Written Communication

b. Good Written Communication

c. Communication Checklist

d. Develop an Effective Writing Style

3. Types of Business Writing

a. Letter and Memo Formats

b. Business Letters

c. Letter Format Styles

d. Business Memos

e. Good News and Persuasive Correspondence

f. Positive Messages

g. Persuasive Messages

h. Managing Report Writing

i. Parts of Report

j. E-Mail Communication

k. Sending an E-Mail

l. E-Mail Basics

m. Use Sensory Language

n. Confidentiality and Copyright Clause

o. Netiquette

p. Online Communication

4. Writing for Special Circumstances

a. What is Tactful Writing?

b. Rules to Tactful Writing

c. Writing a Bad News Letter

d. Why the Need for Persuasive Writing?

e. Strategies for Persuasive Writing

f. Writing a Persuasive Letter

Duration: 12 hours