Personal branding

About the Workshop:

Jeff Bezos, CEO of Amazon said “A brand is what people say about you when you are not in the room.”

How does image relate to a person’s success, which in turn is related to the success of the organization they are a part of?

Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.

Personal branding follows the same principles of branding and marketing though it is applied to an individual.

This workshop provides a structured approach to help you define, plan and execute a branding strategy for yourself not only for your company.

Learning Objectives:

By the end of this workshop, delegates will be able to:

• Take advantage of the best practice guidelines to design their personal brand

• Define their specific expertise to use it to define their personal brand

• Identify their mission statement and goals in order to express themselves with their brand

• Formulate their branding strategy in line with their goals and mission statement

• Design their personal pitch and brand in line with their goals and branding strategy

• Use a number of proven strategies to market their personal brand and publicize themselves

• Adopt presentation skills to utilize to further enhance their “brand”

Topics covered:

1. Effective Branding

a. What is personal branding

b. Guidelines to follow when developing your brand

c. The 5-Step approach to personal branding

2. Define Expertise

a. How you should approach personal branding

b. What is your expertise?

3. Define Mission Statement

a. What is a mission statement?

b. What are some examples of poor mission statements?

c. What are the three areas to consider when creating an effective and useful mission statement?

4. Define Branding Strategy

a. What are effective branding strategies?

b. What can you learn from the world of marketing?

c. How can you think like a marketer?

d. Strategies should you consider to promote your personal brand when working for a company

5. Designing your Brand

a. Strategies to help you become more memorable

b. Brand identity and uniqueness

c. Learning from politicians and celebrities

d. Considerations when designing your personal pitch

e. Where is your reputation?

6. Delivering Self-Marketing

a. Important areas to consider when marketing yourself

b. Strategies to help you in self-marketing

7. Situational Presentation Skills for Executives

a. Planning your presentation

b. Structuring the presentation

c. Preparing to present

d. Managing the presentation

e. Presentation checklist

f. Marketing yourself in addition to the content (bringing it all together)

Duration: 12 hours