Digital Marketing Advanced

About the Workshop

This digital marketing program is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills.

Social Media for Business

• The evolution of communication media

• What is social media and why companies should care

• How can social media benefit businesses?

• Developing your social media strategy/content

• Covers a detailed overview of all popular social media platforms

• 10 common mistakes businesses make during start ups

Covered Topics

1. Online Advertising

a. The use of online advertising

b. The elements behind successful online advertising

c. Defining main and target objectives for online advertising

d. Product segmentation in online advertising

e. Identifying target audience

f. Most common types of online advertising

g. Text advertising

h. Banner advertising

i. Sponsorship advertising

j. Text advertising

k. How it works

l. Benefits of text advertising

m. When to use text advertising

n. Elements to improve your ad performance

o. Elements to improve lead generation process

p. Tips for creating a successful text ad advertising

q. Writing a well-structured ad copy

r. Targeting the main three types of customers

s. Selecting proper keywords for text advertising

t. Common mistakes to avoid for keyword selection

u. Banner advertising

v. How it works

w. Benefits of banner ads

x. When to use banner ads

y. Elements that make an effective banner ad

z. Universal standards of banner ads

aa. Google ads fundamentals

bb. Introduction to AdWords

cc. Account management

dd. Campaign and group management

ee. Keyword targeting

ff. Language and location targeting

gg. Ad formats

hh. Budgeting and bidding

ii. Measurement and optimisation

jj. Performance, profitability and growth

kk. Managing multiple accounts

2. Search Engine Optimisation (SEO)

a. What is the process of search engine optimisation

b. Why is SEO important for business?

c. Search engine basics

d. What are crawlers

e. What is indexing

f. Search engine algorithm and index

g. What is meta-tags

h. Basic SEO checklist

i. SEO fundamentals

j. Getting keywords for SEO

k. Optimizing digital assets

l. Making search engine friendly

m. Most common mistakes of SEO

n. SEO migration plan

o. Link building for better SEO

p. Search analytics

q. Other common techniques of SEO

3. Email Marketing

a. What is email marketing

b. Why we still use email marketing

c. The basics of email marketing

d. Building connections for a better email marketing campaign

e. Where to build your connections’ list

f. How to build your connections’ list

g. Collecting information and permissions for organic email marketing campaigns

h. Creating valuable email marketing

i. Informative email characteristics

j. Promotional email characteristics

k. Common practices for a successful email marketing campaign

4. Web Marketing Analytics

a. Why do we need a web marketing analytics tool?

b. Most common tools for website measurement

c. How and when the collected data will help your marketing campaign

d. Defining the elements of web marketing tools

Duration: Introduction 18 hours, Advanced 6 hours for each Topic